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Rosediana Shanti, author

Peran social media marketing dan environmental knowledge terhadap purchase intention produk green skincare = The role of social media marketing and environmental knowledge on green skincare purchase intention

Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022

UI - Tesis (Membership)

Nafis Hafiyyan Ahmad, author

Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Adinda Salsabila Dyanti Putri, author

Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Finadya Rienetta, author

Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Alifya Puspadianty, author

Analisis keinginan membeli terhadap produk green skincare menggunakan theory of planned behavior dengan moderasi country of origin dan price sensitivity = Analysing purchase intention of green skincare products using the theory of planned behavior with moderation country of origin and price sensitivity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

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