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Alyssa Melita Rahmat, author

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis Membership

Yusuf Hakim, author

Analisis pengaruh corporate social responsibility terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation: studi kasus: Go-jek = The effect of corporate social responsibility toward corporate brand equity mediated through corporate brand credibility and reputation: case study: Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Mutia Nurazizah Rachmawati, author

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020

UI - Skripsi Membership

Okki Rianayu Anjani, author

Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina

Program Pascasarjana Universitas Indonesia, 2011

UI - Tesis Open

M. Amar Ma`ruf, author

Analisa brand equity kartu seluler Indosat (Matrix, Mentari, IM3) menggunakan brand equity ten

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis Membership

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