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Farchan Dzulfahmi, author

Pengaruh Banner Advertising Terhadap Brand Awareness dan Purchase Intention (Studi pada Pengguna Perangkat Mobile di DKI Jakarta) = The Effect of Banner Advertising toward Brand Awareness and Purchase Intention (Study on Mobile Device User in DKI Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Bayu Iman Rachmadi, author

Dampak pengaruh User Interaction pada Social Media terhadap Brand Awareness dan Purchase Intention (Studi Kasus: Akun Instagram Starbucks dan Kopi Kenangan) = The Impact of User Interaction in Social Media on Brand Awareness and Purchase Intention (Case Study: Starbucks and Kopi Kenangan's Instagram Page)

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Paragitha Kusuma Wardhani, author

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Himanda Fadwa Pramudhya, author

Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Brand Coffee-to-Go Lokal Indonesia = The Analysis of Social Media Advertising Features on Brand Engagement and Purchase Intention in Local Coffee-to-Go Brand in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Riyan Emeraldi Rahman, author

Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis (Membership)

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