Falia Fajrinadien, author
Pengaruh strategi message framing dan message personalization pada konten promosi Bukalapak di mobile application push-notification terhadap customer purchase intention melalui mediasi perceived value of product: studi pada konsumen aplikasi Bukalapak = The effect of message framing and message personalization strategy on Bukalapak promotional content on the mobile application push-notification on customer purchase intentions through mediation of perceived value of product: study on Bukalapak application
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Dik Ajeng Sekar Putri Taufanti, author
Analisis Pengaruh Intrinsic Motivation dan Shopping Engagement terhadap Intention to Buy Using Mobile App, App Continuance Use Intention, dan Brand Loyalty (Studi Kasus: Tokopedia) = The Influence of Intrinsic Motivation and Shopping Engagement toward Intention to Buy Using Mobile App, App Continuance Use Intention, and Brand Loyalty (Case Study: Tokopedia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Priscilla Tiffany, author
Analisis Pengaruh Message Framing, Tipe Produk, dan Personalisasi Pesan dalam Push Notification terhadap Intensi Pembelian Produk pada Aplikasi Marketplace Elektronik = Analysis of Message Framing, Product Type, and Message Personalization Effect in Push Notification Towards Product Purchase Intention on Electronic Marketplace Application
Fakultas Ilmu Komputer Universitas Indonesia, 2020
 UI - Skripsi Membership
Novi Purnama Sari, author
Pengukuran dan analisa consumer engagement aplikasi seluler wifi.id GO = Measurement and analysis consumer engagement mobile application wifi.id GO
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Raina Allya Hartawan, author
Pengaruh AR dalam In-App Mobile Marketing terhadap Customer Satisfaction dan Willingness to Buy dimediasi Customer Experience serta Efek Moderasi Trade-Off Between Price and Value & Trust (Studi Pada Pelanggan Maybelline dalam Aplikasi Shopee di DKI Jakarta) = The Effect of AR in In-App Mobile Marketing on Customer Satisfaction and Willingness to Buy mediated by Customer Experience and Moderating Effect of Trade-Off Between Price and Value & Trust (Study on Maybelline Customers in the Shopee Apps in DKI Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
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