Muhammad Fahrezi, author
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Caroline Felita, author
Open Innovation: Analisis Gamification terhadap Intention of Engagement dan Brand Attitude (Studi pada Pengguna Shopee Games) = Open Innovation: Analysis of Gamification on Intention of Engagement and Brand Attitude (Study of Shopee Games Users)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Mutia Fadhila Putri, author
Analisis Faktor yang Mempengaruhi Loyalitas Penggunaan Gamifikasi pada Mobile Payment dan Perancangan Gamifikasi Menggunakan Uses Gratification Theory (UGT) dan Design Science Research (DSR) = Analysis Factors Affecting customers Loyalty in Using Gamification on Mobile Payment and Design of Gamification Based on Uses Gratification Theory (UGT) and Design Science Research (DSR) Approach
Fakultas Ilmu Komputer Universitas Indonesia, 2020
 UI - Tesis Membership
Meidisca Anggraini, author
Penghargaan Intrinsik sebagai Pendorong Perilaku “Making Out” dan “Making Do” pada Pengemudi Ojek Online Menghadapi Gamifikasi Pekerjaan (Studi Kasus: Pengemudi Grab di DKI Jakarta) = Intrinsic Rewards as a Driver of “Making Out” and “Making Do” Behavior for Online Motorcycle Taxi Drivers Facing Gamification of Work (Case Study: Grab Drivers in DKI Jakarta)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Skripsi Membership
Shera Amalia Humaira, author
Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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