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Nurul Syifa Ilal Jannah, author

Pengaruh Brand Love Terhadap Brand Loyalty dengan Self-esteem dan Social Influences sebagai Variabel Mediasi (Studi pada Generasi Y Pengguna Produk Apple) = The Effect of Brand Love on Brand Loyalty with Self-esteem and Social Influences as Mediating Variables (Study on Generation Y Users of Apple Products)

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Nadhifa Rizqy Audeta, author

Pengaruh Customer Perceived Value dan Competitive Advantage Terhadap Customer Loyalty Melalui Peran Trust sebagai Mediasi (Studi Pada Generasi Z Pengguna Brand Skintific) = The Influence of Customer Perceived Value and Competitive Advantage on Customer Loyalty Through The Mediating Role of Trust: A Study on Generation Z Users of The Skintific Brand

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Kennard Sohan, author

Pengaruh retail mix dan brand image terhadap customer loyalty dengan customer satisfaction sebagai mediating variable (studi kasus Lotte Mart Kelapa Gading) = The effect of retail mix and brand image toward customer loyalty with customer satisfaction as mediating variable (case study Lotte Mart Kelapa Gading)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Habibah Faradiba Zaini, author

Pengaruh Brand Community Identification dan Reward terhadap Brand Loyalty dengan Consumer Brand Engagement sebagai Variabel Mediasi pada Pelanggan Buttonscarves di Jakarta = The Influence of Brand Community Identification and Rewards on Brand Loyalty with Consumer Brand Engagement as Mediating Variables for Buttonscarves Customers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Khalisha Azzahra, author

Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

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