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Larasati, author

Pengaruh Technology Attractiveness Terhadap Community Involvement dan Social Commerce Engagement dengan Personal Interest sebagai Variabel Moderasi (Studi pada Pengguna Sociolla) = The Effect of Technology Attractiveness on Community Involvement and Social Commerce Engagement with Personal Interest as Moderating Variable (Study on Sociolla Users)

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi Membership

Sofiah Zulfa, author

Pengaruh Terpaan Social Media Influencer terhadap Perilaku Konsumtif pada Mahasiswa Generasi Z = The Effect of Exposure to Social Media Influencers on Consumptive Behavior of Generation Z Students

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Skripsi Membership

Andhika Febi Hardina, author

Pengaruh Social Media Influencer Terhadap Purchase Intention Melalui Media Sosial Instagram (Studi Pada Produk Lokal Sejauh Mata Memandang) = The Influence of Social Media Influencers on Purchase Intention via Social Media Instagram (Study of Local Products Sejauh Mata Memandang)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Sarwesti, author

Employer Branding Pada Organisasi Pemerintah di Media Sosial (Analisis Multimodalitas Pada Konten YouTube Badan Pengembangan Sumber Daya Manusia Kementerian Pekerjaan Umum dan Perumahan Rakyat) = Employer Branding in Government Organizations on Social Media (Multimodality Analysis of Content on the YouTube Channel of the Human Resources Development Agency of the Ministry of Public Works and Housing)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Henrico Aditya Rachmat, author

Pengaruh Social Media Advertising Terhadap Perilaku Pembelian Gen M Pada Industri Modest Fesyen di Indonesia: Peran Moderasi Brand Image = The Effect of Social Media Advertising on Gen M Purchasing Behavior in the Modest Fashion Industry in Indonesia: The Moderating Role of Brand Image

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

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