Fadhlan Hafizh Permana, author
Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces
Fakultas Ilmu Komputer Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Anida Dwi Kusumawardhani, author
Analisis pengaruh customer participation terhadap brand loyalty melalui customer-brand engagement dengan customer involvement sebagai moderasi (Studi pada online brand community levi’s di jabodetabek) = Analysis of the influence of customer participation on brand loyalty through customer-brand engagement with customer involvement as moderating (Study on levi’s instagram online brand community in jabodetabek).
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Joseph Julian Aslan, author
Pengaruh Intensi Adopsi Gamification pada Brand Awareness dan Brand Loyalty Industri Pariwisata Indonesia = The Impact of Gamification Adoption Intention on Brand Awareness and Brand Loyalty of Indonesia's Tourism Industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Muhammad Fahrezi, author
Pengaruh Gamification Feature Terhadap Brand Equity dan Brand Engagement ( Studi pada pemain Shopee Games ) = The effect of gamification feature toward brand equity and brand engagement ( study on Shopee Games player )
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Muhammad Dino Putra Nurcahya, author
Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
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