Aliya Fitri, author
Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Syifa Haryanti Khairunnisa, author
Short brand story: company-generated atau consumer-generated? pengaruh jenis short brand story terhadap intensi membeli produk FMCG = Short Brand Story: Company-generated or Consumer-generated? Effects of Types of Short Brand Stories on Purchase Intention FMCG Products
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Nopiati Amelia, author
Konsumen: percaya atau tidak pada Brand? Pengaruh jenis short brand story terhadap intensi membeli yang dimoderasi oleh trust = Consumer: trust or not to the brand? The effect of short brand story type on purchase intention moderated by trust
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Cindy Rachma Muffidah, author
Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Dantia Anisa, author
Pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri = The effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brand
2016
 UI - Skripsi (Membership)
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