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Fletcher, Gordon, author

Creating a successful digital presence: objectives, strategies and tactics

Routledge, 2022

eBooks

Megan Ddanesia, author

Strategi Marketing Public Relations (MPR) sebagai upaya meningkatkan brand awareness (analisis peluncuran produk Magnum Red Velvet oleh PT Unilever Indonesia = Marketing Public Relations (MPR) strategies as a means to increase public awareness analysis of Magnum Red Velvet product launching by PT Unilever Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Safira Rivani, author

Peran dan strategi efektif pemasaran media sosial untuk usaha mikro, kecil dan menengah = The Role and effective strategies of social media marketing for micro, small and medium enterprises

2018

UI - Makalah dan Kertas Kerja

young, Antony, author

Brand Media Strategy, 2nd Edition : Integrated Communications Planning in the Digital Era

Palgrave Macmillan, 2014

Buku Teks

Dayintani Kirana, author

Perencanaan strategi komunikasi pemasaran digital coffee shop KopiCabbana periode Januari-Juni 2019 = Digital marketing communications strategic planning for KopiCabbana coffee shop period January-June 2019

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Tugas Akhir

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