Simanjuntak, Eldo Steven Markus, author
Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Syarifa Nadira Putri, author
Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept / Syarifa Nadira Putri
2015
 UI - Skripsi Membership
Sheren Shusmita, author
Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Anwar Hasyim, author
Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Patricia Michelle Alvernia Adam, author
Analyzing the impact of retail brand personality and self-congruity on store loyalty: the moderating effect of gender, study case: fast fashion industry in greater area of Jakarta = Menganalisis dampak retail brand personality dan self-congruity pada store loyalty : efek moderasi dari gender, studi kasus: industri fast fashion di Jabodetabek /Patricia Michelle Alvernia Adam
2014
 UI - Skripsi Membership
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