Aaker, David A., author
Strategic market management
John Wiley & Sons, 1998
 Buku Teks
Manajemen pemasaran strategis = strategic market management
oleh David A. Aaker, penerjemah, David wijaya, Herwita Titi Sekartaji, Hirson Kurnia
Salemba Empat, 2013
 Buku Teks
Buell, Victor P., author
Marketing management : a strategic planning approach
McGraw-Hill, 1984
 Buku Teks
Mullins, John W., author
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
 Buku Teks
Best, Roger J.,author
Market-based: strategies for growing customer value and profitability management
Person, 2013
 Buku Teks
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