Bagozzi, Richard P.
the Social psychology of consumer behaviour / Richard P. Bagozzi
Open University Press , 2002
 Buku Teks
Martins, Jo. M.
Consumer demographics and behaviour: markets are people
Springer, 2012
 eBooks
Muhamad Hanafiah, author
Pengaruh Kredibilitas Sumber (Source Credibility), Identitas Sosial (Social Identity) dan Story Telling Terhadap Niat beli Konsumen = Impact of Source credibility, Identity Social identity and Story telling Against Consumer Buying Interests
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Perilaku konsumtif di media sosial: kajian gaya busana penyanyi Syahrini di media instagram = Consumer behavior in social media study on syahrini s fashion in instagram
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2013
 UI - Makalah dan Kertas Kerja
Ginting, Nadia Arzella Josephine, author
Pengaruh social influence terhadap consumer ethnocentrism = The impact of social influence on consumer ethnocentrism
2018
 UI - Skripsi (Membership)
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