Randall, Geoffrey
Routledge, 1993
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1996
Buku Teks
Kotler, Philip, author
Prentice-Hall, 2001
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1999
Buku Teks
Kotler, Philip, author
Pearson Education, 2016
Buku Teks