Randall, Geoffrey, author
Principles of marketing
Routledge, 1993
 Buku Teks
Clark, Fred E., author
Principles of marketing
Macmillan, 1947
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1996
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 2001
 Buku Teks
Kotler, Philip, author
Principles of marketing
Prentice-Hall, 1999
 Buku Teks
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