Kotler, Philip, author
A framework for marketing management
Prentice-Hall, 2001
 Buku Teks
Gannon, Martin J., author
Management : an integrated framework
Little, Brown & Co., 1982
 Buku Teks
Keller, kotler, author
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
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