Simons, Herbert W., author
Persuasion: understanding practice and analysis
Randon House, 1976
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Roos, Raymon S., author
Understanding persuasion foundation and practice
Prentice-Hall, 1985
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Vancil, David L.
Rhetoric and argumentation
Allyn and Bacon, 1993
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Hovland, Carl I., author
Communication and persuasion; psychological studies of opinion change / Carl I. Hovland, Irving L. Janis, Harold H. Kelley.
Yale University Press, 1966
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Ulanoff, Stanley M., editor
Advertising in America : an introduction to persuasive communication /​ Stanley M. Ulanoff.
Hastings House, 1977.
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