See Allo

Lovelock, Christopher H., author

Services marketing : people, technology, strategy

Prentice-Hall, 2005

Buku Teks

Lovelock, Christopher H., author

Services marketing : people, technology, strategy

Pearson Education , 2011

Buku Teks

Lovelock, Christopher H., author

Services marketing

Pearson Prentice Hall, 2001

Buku Teks

Hoffman, K. Douglas

Essentials of services marketing

Harcourt College Publishers, 2002

Buku Teks

Kelley, Eugene J.

Marketing strategy and functions

Prentice-Hall, 1965

Buku Teks

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