Marketing / Roger A. Kerin...[et al.]
McGraw-Hill, 2002
Buku Teks
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius
St. Louis, Times Mirror/Mosby College Pub
Buku Teks
Marketing readings: an enrichment of concepts/ Terry T. Ball... (et al.)
Waveland Press, 1979
Buku Teks
Ryan, William T.
Personel learning aid for principles of marketing / William T. Ryan; Roger H. hermanson
Dew Jones Irwin, 1980
Buku Teks
Grether, E.T.
Marketing and public policy / E.T. Grether
Prentice-Hall, 1966
Buku Teks
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