edited by Hooi Den Huan
Prentice-Hall, 1999
Buku Teks
edited by Metin Kozak, Nazmi Kozak
Emerald, 2016
eBooks
Kotler, Philip, author
Prentice-Hall, 1998
Buku Teks
Kotler, Philip, author
Pearson Education, 2014
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1996
Buku Referensi