Kotler, Philip, author
John Wiley & Sons (Asia), 2000
Buku Teks
Kotler, Philip, author
Salemba Empat , 2001
Buku Teks
Kotler, Philip, author
John Wiley & Sons, 2000
Buku Teks
Stefanis Nencyana, author
2010
UI - Skripsi (Open)
Kao, Raymond W.Y., author
World Scientific, 2010
Buku Teks