Ardiyan Agung Nugroho, author
Strategi co-branding untuk membangun merek: Studi kasus Mobile Banking M-BCA, PT Excelcomindo Pratama dan PT Bank BCA Tbk
2003
 UI - Tesis (Membership)
Stella Nindya, author
Strategi penetrasi pasar dengan meningkatkan brand awareness melalui perbaikan business model canvas dan marketing kit pada UMKM PT. Masato Catur Coating = Market penetration strategy by increasing brand awareness through improving business model canvas and marketing kit on SME PT. Masato Catur Coating
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Jassica Joanne Ruth, author
Analisis yuridis perlindungan merek asing terkenal di Indonesia: studi kasus crystal jade antara tungsway food dan beverage holdings PTE. LTD melawan PT. Istana Kristal Pualam
Universitas Indonesia, 2006
 UI - Skripsi (Membership)
Muhamad August Dwi Hariyanto, author
Analisis strategi marketing public relations spotify dalam upaya membangun brand image = Spotify marketing public relations strategies analysis in establishing brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Siregar, Fathimah Waqaarah, author
Analisis Strategi Co-branding UNIQLO dengan Karakter Manga dan Anime dalam UT Collection = Analysis of UNIQLO's Co-branding Strategy with Manga and Anime Characters in UT Collection
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
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