Budi Hartono, author
Analisis ekuitas merek aral menurut persepsi konsumen di Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2002
 UI - Tesis Membership
Clara Ardelia Putri, author
Brand Development Analysis through Brand Strategic Planning, Brand Programs Design, Brand Performance Review, and Evaluation of Potential Competitors Currently on the Market = Analisis Pembangunan Merek melalui Perencanaan Strategis Merek, Perancangan Program Merek, Penilaian Perkembangan Merek, dan Evaluasi terhadap Merek yang Ada di Pasar
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Wawan Ari Wibowo, author
Analisis pengaruh Brand Identity dan brand position terhadap pembentukan brand Image perusahaan asuransi: studi kasus pada PT. Asuransi Umum Bumiputera Muda 1967
2010
 UI - Tesis Open
C. Nurlany Mulia Pranata, author
Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI
2018
 UI - Skripsi Membership
Raihana Abida, author
Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
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