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Fidiyarini Partiwi, author

Analisis brand loyalty produk kosmetik berdasarkan brand awareness dan sikap konsumen target terhadap produk tersebut : studi kasus kosmetik wardah

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003

UI - Tesis (Membership)

Iwan Gunawan, author

Perubahan citra yang terdapat pada brand aunt jemima sejak tahun 1889 - 1989

Program Pascasarjana Universitas Indonesia, 2003

UI - Tesis (Membership)

Hemas Dewi Arum, author

Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Aisyah, author

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Ajeng Larasati, author

Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

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