Buyer/consumer information processing / edited, G. David Hughes, Michael L. Ray
The University of North Carolina Press, 1974
 Buku Teks
Motivation and market behavior / edited by Robert Ferber and Hugh G. Wales
Richard D. Irwin, Inc. , 1958
 Buku Teks
Baker, Michael J., author
Research for marketing/Michael J. Baker
Macmillan, 1991
 Buku Teks
Uhl, Kenneth P., author
Marketing research : information systems and decision making
John Wiley & Sons, 1969
 Buku Teks
Readings in market research / edited, Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
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