Lehmann, Donald R., author
McGraw-Hill, 2005
Buku Teks
Kotler, Philip, author
Prentice Hall International, 1980
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1967
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1972
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1976
Buku Teks