Peter, J. Paul, author
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks
Howard, John A., author
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks
Peter, J. Paul, author
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
 Buku Teks
Hawkins, Del I., author
Consumer behavior: building marketing strategy
McGraw-Hill, 2004
 Buku Teks
Hawkins, Del I., author
Consumer behavior : building marketing strategy
 Buku Teks
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