Gregory, James R., author
Branding across borders : a guide to global brand marketing
McGraw-Hill, 2001
 Buku Teks
Temporal, Paul
Islamic branding and marketing: creating a global Islamic business / Paul Temporal
John Wiley & Sons, 2011
 Buku Teks
Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
Nadia Izzati, author
Pengaruh Emotional Branding terhadap Brand Loyalty (Studi pada Marketing Campaign Dove di Media Sosial Youtube) = The Impact of Emotional Branding on Brand Loyalty (Study on Dove Marketing Campaign on Social Media Youtube)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Aldila Reeza Zen, author
Analisis strategi co-branding terhadap brand image dilingkungan mahasiswa FISIP UI (Studi global TV, MTV, Nickelodeon
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
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