Hermawan Kartajaya, 1947-, author
MarkPlus, 2006
Buku Teks
Tri Harjanto, author
Pustaka Rumpun Pena, 2011
Buku Teks
Tian, Kelly, author
Quorum Book, 2002
Buku Teks
Allard, Patsy Bailey, author
AMA Membership Publications Division, American Management Associations, 1983
Buku Referensi
Hiam, Alexander, author
Elex Media Komputindo, 1994
Buku Teks