Rany Avianti, author
Post-Ad evaluation study untuk iklan Garuda Indonesia di media cetak
2001
 UI - Tesis (Membership)
Aninda Try Susanti, author
Analisis Alat Retorika pada Teks Iklan Produk Bir berbahasa Jerman Paulaner, Karlsberg, dan Beck's = Rhetorical Tools Analysis on Advertising Text Beer's Products of Paulaner, Karlsberg, and Beck's in German Version
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Bob, author
Analisis strategi pemasaran digital the lego group dalam mempertahankan loyalitas brand konsumen indonesia = Analysis of the lego group s digital marketing strategy in maintaining the brand loyalty of their consumers in indonesia
2016
 UI - Makalah dan Kertas Kerja
Novia Rakha, author
Iklan Media Cetak Layanan Masyarakat Stichting Ideële Reclame (SIRE) Vuurwerk Berbahasa Belanda: Telaah Mengenai Makna, Gaya Bahasa dan Tujuan = Print Media Advertising of Dutch Public Service SIRE: Meaning Analysis, Style of Languange and Purpose
2016
 UI - Makalah dan Kertas Kerja
Bogart, Leo, author
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
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