Handito Hadi Joewono, author
7 in 1 strategy toward global competitiveness
Pustaka Bisnis Indonesia, 2006
 Buku Teks
Keegan, Warren J., author
Business strategy for tri-polar global markets in the next decade
Warren Keegan Associaties, 1995
 Buku Teks
Keegan, Warren J., author
Manajemen pemasaran global; Jilid 1
Prehallindo , 1995
 Buku Teks
Mulligan, James G., author
Managerial economics : strategy for profit
Allyn and Bacon, 1989
 Buku Teks
Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
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