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Adi Zakaria Afiff, author

Pengaruh konsistensi brand specific association dan strategi brand extension adalam memenangkan evaluasi konsumen

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

Artikel Jurnal

Rietsi Arvitricia, author

Analisis pengaruh brand origin dan branding strategi terhadap brand attitude: studi eksperimen brand extension pada produk pakaian batik / Rietsi Arvitricia

2012

UI - Tesis (Membership)

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Xena Maharani, author

Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Konsumen (Studi Kasus: Bank BCA Digital) = Analysis of The Effect of Brand Extension Strategy on Consumer (Re)purchase Intention and e-WOM Intention (Case Study: Bank BCA Digital)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Iksan Basuki, author

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

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