Benny Benzar Ridhabaehakim, author
Pengaruh klaim periklanan terhadap preferensi merek dan asosiasi kategori-merek : tinjauan terhadap peran regulatory fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis Membership
Orisya Syam Milanti, author
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Nadya Naftalia, author
Analisis employer brand process dalam memperkuat hubungan brand personality dan employer brand attractiveness. Studi kasus penelitian di GO-JEK = The analysis of employer brand process in strengthening the relationship between brand personality and employer brand attractiveness. Case study Rrsearch in GO-JEK
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Eska Perdini Suhendi, author
Analisis Hubungan Brand Image Rumah Sehat untuk Jakarta Terhadap Loyalitas Pasien Melalui Kepuasan Pasien Rawat Jalan di RSUD Kembangan = Analysis of The Brand Image Relationship Between Rumah Sehat for Jakarta and Patient Loyalty Through Outpatient Satisfaction at Kembangan Hospital
Fakultas Kesehatan Masyarakat Universitas Indonesia, 2023
 UI - Tesis Membership
Tinjauan atas aspek-aspek dalam bauran pemasaran terhadap keputusan pembelian untuk menggunakan jasa maskapai penerbangan domestik Citilink = Observation of marketing mix aspect towards consumer's purchase decision for choosing citilink airline
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
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