Nababan, Gistang Richard, author
L?analyse de la strategie marketing, lencement une nouvelle marque: Projet d?etude: Matrix, PT. L?Oreal Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership
Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1984
 Buku Teks
Lazo, Hector, author
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
Boyd, Harper W., Jr., author
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks
Dunn, Charles, author
Case studies in marketing
Macmillan, 1971
 Buku Teks
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