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Clarissa Avelia Widarma, author

Strategi Komunikasi Brand Message dalam Meningkatkan Purchase Intention pada Green Product (Studi Kasus pada Merek Kecantikan innisfree) = Brand Message Communication Strategy to Increase Purchase Intention on Green Products (Case Study on innisfree Beauty Brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Falia Fajrinadien, author

Pengaruh strategi message framing dan message personalization pada konten promosi Bukalapak di mobile application push-notification terhadap customer purchase intention melalui mediasi perceived value of product: studi pada konsumen aplikasi Bukalapak = The effect of message framing and message personalization strategy on Bukalapak promotional content on the mobile application push-notification on customer purchase intentions through mediation of perceived value of product: study on Bukalapak application

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Najdja Sadine Eldiena, author

Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchase Intention: Studi pada Merek Goobne = Analysis of the Effect of Product Placement Strategy in the Korean Drama “Business Proposal” on Purchase Intention: A Study on Goobne Brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Ritsah Qur`anis, author

Strategi peningkatan purchase intention pelanggan maskapai Garuda Indonesia penerbangan internasional berdasarkan faktor-faktor brand equity = Strategy to Increase customers purchase intention on Garuda Indonesia's international flights based on brand equity factors

Fakultas Teknik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Christie Elizabeth, author

Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta

2018

UI - Skripsi (Membership)

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