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Syarrifa Fauzia Pramodya Ramadhina, author

Analisis Cause-related Marketing terhadap brand image dalam membangun brand loyalty : studi kasus pada Program Uniqlo UT Peace For All = Analysis of Cause-related Marketing on brand image in building brand loyalty : a case study of Uniqlo UT Peace For All

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Raka Bimo Darmawan, author

Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi Membership

Maria Mahdalena, author

Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Nadia Ratna Suminar, author

Analisis brand image UNIQLOpada produk uniqlo = The effect of brand image UNIQLO

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

Jovindes Justian, author

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

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