Dzaqi Faizal Auliroh, author
Perencanaan Program Humas Pemasaran dalam Meningkatkan Brand Loyalty Konsumen terhadap Toko Kopi Bersaudara = Increasing Consumer Brand Loyalty Towards Toko Kopi Bersaudara Using Marketing Public Relations Planning Strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Sirot Fadhlurahman, author
Pengaruh customers' authenticity perception terhadap brand loyalty melalui brand image pada Kopi Arabika Toraja = The effect of customers' authenticity perception towards brand loyalty through brand image of Kopi Arabika Toraja
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership
Effly Juvita Andarini, author
Perencanaan program marketing public relations sebagai strategi peningkatan brand awareness Anterin.id = Marketing public relations planning as a strategy for increasing brand awareness Anterin.id
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tugas Akhir
Adelia Farhana Soebroto, author
Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Iksan Basuki, author
Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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