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Lynea Gianni, author

Aplikasi Customer Brand Engagement Terhadap Strategi Pemasaran UMKM Parfum Lokal Never Not = Customer Brand Engagement Application on The Marketing Strategy of Local Perfume Brand Never Not

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tugas Akhir

Gilbert Christian Bela, author

Dampak inovasi pemasaran terhadap ekspor: studi kasus pada perusahaan di Indonesia = The Impact of marketing innovation on export: case study on Indonesian firms

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023

UI - Tugas Akhir

Alfathur Bayzaqi Qurrotayana, author

Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi Membership

Gita Novia Riani, author

Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Citra Aurellia, author

Analisis strategi marketing public relations untuk meningkatkan customer engagement dan brand advocacy (studi pada platform engagement collabonation oleh IM3 Ooredoo) = Analyzing the use of marketing public relations strategy to improve customer engagement and brand advocacy (study on the engagement platform collabonation by IM3 Ooredoo)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

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