Ernita Sari, author
Evaluasi Penerimaan Pengguna Digital Marketing pada Media Instagram melalui Pendekatan Technology Acceptance Model (TAM) di Rumah Sakit Bunda Palembang Tahun 2022 = Evaluation of Digital Marketing User Acceptance in Media Instagram through the Technology Acceptance Model (TAM) Approach at Bunda Hospital Palembang in 2022
Fakultas Kesehatan Masyarakat Universitas Indonesia, 2023
 UI - Tesis Membership
Ulyma Adventsia Octafiola, author
Elaboration Likelihood Model (ELM) dalam Komunikasi Pemasaran Melalui Media Sosial untuk Tujuan Pariwisata di Indonesia = Elaboration Likelihood Model (ELM) in Marketing Communication through Social Media for Tourism in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Aloysia Agnes Edita, author
Menganalisa reaksi pengguna sosial media terhadap iklan Pepsi "live for now" moments anthem melalui Youtube Twitter = Analyzing people reactions towards Pepsi "live for now" moments anthem advertisement on Youtube Twitter
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1984
 Buku Teks
Lazo, Hector, author
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks
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