Sharinne Elmyra Tambu, author
Peran Involvement: Analisa Halaman Sosial Media Layanan Brand Makanan Sehat dalam Consumer Attitude dan Future Purchase Intention = The Role of Involvement: Analyzing The Effect of The Healthy Food Brands Social Media Pages on Consumer Attitude and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Shahril Shahputra Azis, author
Peran Involvement Terhadap Pembentukan Attitude dan Purchase Intention di dalam Media Sosial Brand (Studi Kasus: TikTok) = The Role of Involvement in the formation of Attitude and Purchase Intention on Brand's Social Media (Case Study: TikTok)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Erlangga Rahadian Wibowo, author
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Farah Diba Ariyanti, author
Perilaku Konsumen pada Modest Fashion Brand di Indonesia: Peran Mediasi dari Kredibilitas dan Religiusitas Social Media Influencer dan Peran Moderasi dari Hedonic Value terhadap Brand Attitude dan Purchase Intention = Consumer Behavior of Modest Fashion Brand in Indonesia: The Mediating Role of Social Media Influencer’s Credibility and Religiosity and The Moderating Role of Hedonic Value on Brand Attitude and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Athisya Putri Nadifa, author
Pengaruh Consumption Values terhadap Green Purchase Intention Makanan Organik: Peran Mediasi Attitude dan Green Trust = Effect of Consumption Values on Green Purchase Intention of Organic Food: The Mediation Role of Attitude and Green Trust
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
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