Andi Adrian Adiputra Iwan, author
Pengaruh Persepsi Kegunaan Tinjauan Online, Kepercayaan, dan Risiko yang Dipersepsikan terhadap Niat Pembelian Online di E-commerce Indonesia = The Effect of Perceived Usefulness of Online Reviews, Trust, and Perceived Risk on Online Purchase Intention in Indonesia E-commerces
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Anwar Hasyim, author
Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Kharina Dwinanda Putri, author
Pengaruh Tampilan Produk dan Warna pada Apparel Website terhadap Niat Beli Konsumen = "The Effect of Product Presentation and Color on Apparel Website towards Consumer Purchase Intention"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Ketut Ajeng Sespiani, author
Efek Pesan Persuasif terhadap Persepsi akan Kualitas dan Keinginan untuk Membeli (Studi Eksperimental pada Label Produk Kosmetik) = Effects of Persuasive Messages on Perceived Quality and Intention to Purchase (Experimental Study on Cosmetic Product Labels)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Tesis Membership
Tisha Raisa Almira, author
Pengaruh penerapan hyper-personalization terhadap consumer purchase behaviour melalui behavioral intention: studi pelanggan zalora di Jakarta = The Effect of hyper-personalization towards consumer purchase behavior with mediating variable behavioral intention on zalora’s consumers in Jakarta.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
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