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Tasya Aryani Pramesya, author

Pengaruh Social Media Information Sharing Terhadap Green Purchase Intention Melalui Perceived Green Value dan Subjective Norms Sebagai Variabel Mediasi Pada Generasi Z di Wilayah DKI Jakarta = The Influence of Social Media Information Sharing on Green Purchase Intention Through Perceived Green Value and Subjective Norms as Mediating Variables in Generation Z in DKI Jakarta Region

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

Kezia Lumongga Habasaron, author

Analisis Pengaruh Social Media Use terhadap Intention to Apply pada Perusahaan FMCG bagi Generasi Z di DKI Jakarta dengan Variabel Mediasi Employer Brand Attractiveness dan Organizational Reputation = Analysis of the Influence of Social Media Use on Intention to Apply for FMCG Companies among Generation Z in DKI Jakarta with Mediating Variables of Employer Brand Attractiveness and Organizational Reputation

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Zilla Rehuel Lanterani, author

Pengaruh perceived social media marketing activities terhadap consumer based brand equity dengan brand experience sebagai variabel mediasi dan co-creation behaviour sebagai variabel moderasi: studi pada pengikut Instagram Shopee Indonesia di Jakarta = The effect of perceived social media marketing activities on consumer-based brand equity with brand Experience as Mediation Variables and Co- Creation behaviour as moderation variables: studies on followers of Shopee Indonesia's Instagram in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Gorga Shahran, author

Generating consumer resonance on social networking sites and its effect on purchase intention in greater Jakarta = Menciptakan resonansi konsumen di sosial media dan pengaruhnya terhadap keinginan membeli di Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Muhammad Ishmael Raffly Geneva Widhiarto, author

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

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