Patricia Alesandra, author
Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Susan Natalia, author
Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Afifah Cahyaning Hannandita, author
Pengaruh Pemasaran, Pengetahuan Merek, dan Sikap Pada Produk Terhadap Minat Beli Hijau (Studi Pada Mobil Listrik Hyundai di Jabodetabek) = The Influence of Marketing, Brand Knowledge, and Attitudes towards Products on Green Purchase Intention (Study on Hyundai Electric Cars in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Rahab, author
Pemasaran hijau; kontribusi ilmu pemasaran dalam menjaga kelestarian lingkungan
Universitas Jendral Sudirman, 2017
 Buku Teks
Nabila Deananda, author
Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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