Raihan Rahadian Pangestu, author
Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Taracella Fathia, author
Analisis Pengaruh Influencer Media Sosial terhadap Pembelian Impulsif Merek Mode Affordable Luxury = The Effect of Social Media Influencer on Affordable Luxury Fashion Impulse Buying
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Dimas Lazuardy Firdauz, author
Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Putri Sarah Andiani, author
Pengaruh pesan beauty vlogger sebagai social media influencer terhadap pembentukan persepsi konsumen studi pada produk maybelline fit me = The message impact of beauty vlogger as social media influencer on the formation of consumer perceptions study on brand maybelline fit me
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Abrar Shidqy Imza, author
Pemasaran Media Sosial Selebriti: Pengaruh Kredibilitas dan Hubungan Parasosial terhadap Niat Beli, Menggunakan BTS sebagai Endorser = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on purchase intention, Using BTS as Endorser
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Dokumentasi
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