Farrel Ayodhia Yusuf, author
Pengaruh Sosial Media dalam Membentuk Loyalitas terhadap Film di Bioskop dengan Mediasi Movie Coolness serta Pengalaman Menonton Film (Studi Kasus Film KKN di Desa Penari) = The Influence of Social Media in Forming Loyalty to Movie in The Cinema With Mediation of Movie Coolness and Watching Movie Experience (Case Study of Community Service Program in Dancer Village Movie)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Yuni Saskia Irawati, author
Pengaruh Social Media Marketing Activities Terhadap Customer Loyalty Melalui Mediasi Customer Equity Drivers Pada Pelanggan Shopee di Daerah Jakarta = The Influence of Social Media Marketing Activities on Customer Loyalty through mediation Customer Equity Drivers in the Shopee Customer in Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Enike Maria Vianey, author
Pengaruh Social Media Marketing terhadap Niat dan Loyalitas dalam memilih platform Sekuritas untuk berinvestasi Studi pada PT.Trimegah Securities, Tbk = The Influence of Social Media Marketing on Intentions and Loyalty in Choosing a Securities Platform to invest Study at PT. Trimegah Securities, Tbk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases
[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018
 UI - Tesis Membership
Alfathur Bayzaqi Qurrotayana, author
Analisis pengaruh social media marketing efforts terhadap brand knowledge melalui customer brand engagement sebagai mediasi (Studi pada konsumen sepatu brand lokal compass di Jabodetabek) = Analysis of the effect of social media marketing efforts on brand knowledge through customer brand engagement as a mediation: A study on customer of local brand sepatu compass.
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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