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Muhamad Hanafiah, author

Pengaruh Kredibilitas Sumber (Source Credibility), Identitas Sosial (Social Identity) dan Story Telling Terhadap Niat beli Konsumen = Impact of Source credibility, Identity Social identity and Story telling Against Consumer Buying Interests

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Yaumul Rahmi, author

Pengaruh beauty vlog terhadap persepsi akan kredibilitas narasumber dan niat beli konsumen = The influence of beauty vlog on perceived source credibility and purchase intention

2017

UI - Tesis Membership

Jesica Claudia, author

Pengaruh kredibilitas sumber exchange participant story terhadap Adopsi Informasi Program Global Volunteer Ole AIESEC = The impact of source credibility of exchange participant story on information Adoption of Global Volunteer Program By AIESEC

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020

UI - Skripsi Membership

Alia Noor Fadliana, author

Efektivitas Persepsi akan Kemiripan dan Kredibilitas Sumber Social Media Influencer Pria terhadap Minat Beli (Studi Pada Merek Somethinc) = The Effectivity of Perceived Similarity and Source Credibility of Male Social Media Influencer on Purchase Intention (A Study on Somethinc)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Fazrry, author

Analisis pengaruh dimensi daya tarik fisik sumber kredibilitas dan kongruensi merek selebriti pendukung terhadap sikap dan niat beli konsumen studi kasus Yamaha Indonesia Motor manufacturing = Analysis of dimensions effect of physical attractiveness credibility source and brand congruency on consumers attitude and purchase intention case study yamaha Indonesia Motor Manufacturing

2015

UI - Skripsi Membership

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