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Wina Wijayanti, author

Analisis pengaruh Customer-to-customer electronic word of mouth melalui TikTok terhadap purchase intention skincare product pada generasi Z di Indonesia = Understanding the effect of Customer-to-customer electronic word of mouth via TikTok on purchase intention skincare product by generation Z in Indonesia

2023

UI - Skripsi Membership

Safira Syahdani Guci Fahmy, author

Analisis Pengaruh Electronic Word of Mouth (eWOM) Pada Consumers Purchase Intention di Social Commerce (S-Commerce) Aplikasi TikTok = Analysis of The Influence of Electronic Word of Mouth (eWOM) on Consumers Purchase Intention in Social Commerce (S-Commerce) TikTok Application

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Risqi Chandra Wijaya, author

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Fadia Chairana, author

Analisis Pengaruh Electronic Word-of-Mouth Terhadap Visit Intention ke Cove at Batavia (Studi Pada Pengguna Media Sosial TikTok) = The Effect of Electronic Word-of-Mouth on Visiting Intention to Cove at Batavia (Case Study on TikTok Users)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi Membership

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