Anwar Hasyim, author
Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Salwa Jamal, author
Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Anggita Trini Dewi Sipayung, author
Pengaruh dari Dimensi-Dimensi Interpersonal Interaction terhadap Purchase Intention dengan Initial Trust sebagai Variabel Mediasi (Studi pada Penonton Live Streaming Tiktok Shop Brand Skintific) = The Effect of Interpersonal Interaction Dimensions on Purchase Intention with Initial Trust as a Mediating Variable (Study on Viewers of Skintific's Tiktok Shop Live Streaming)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Teddy Bertrand, author
Antecedents dari Attitude Toward Influencer dan Pengaruhnya Terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia = Antecedents of Attitude Toward Influencer and The Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sebayang, Keshia Angely Devi, author
Analisis Pengaruh Live Streaming terhadap Purchase Intention Wanita di Jabodetabek pada Produk Kosmetik di Social Commerce TikTok = Analysis of The Influence of Live Streaming on Female Purchase Intention Towards Cosmetic Products in TikTok Social Commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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