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Dimas Lazuardy Firdauz, author

Peran Social Media Influencer terhadap Political Brand Attitudes dan Voting Intention pada Pemilu Presiden 2024: Mediasi Influencer?s Source Credibility = The Role of Social Media Influencer on Political Brand Attitudes and Voting Intention in the 2024 Presidential Election: Mediation of Influencer’s Source Credibility

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Alia Noor Fadliana, author

Efektivitas Persepsi akan Kemiripan dan Kredibilitas Sumber Social Media Influencer Pria terhadap Minat Beli (Studi Pada Merek Somethinc) = The Effectivity of Perceived Similarity and Source Credibility of Male Social Media Influencer on Purchase Intention (A Study on Somethinc)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Putri Sarah Andiani, author

Pengaruh pesan beauty vlogger sebagai social media influencer terhadap pembentukan persepsi konsumen studi pada produk maybelline fit me = The message impact of beauty vlogger as social media influencer on the formation of consumer perceptions study on brand maybelline fit me

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Abrar Shidqy Imza, author

Pemasaran Media Sosial Selebriti: Pengaruh Kredibilitas dan Hubungan Parasosial terhadap Niat Beli, Menggunakan BTS sebagai Endorser = Social Media Marketing of Celebrity: The Effect of Credibility and Para-social relationship on purchase intention, Using BTS as Endorser

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022

UI - Dokumentasi

Raihan Rahadian Pangestu, author

Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

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