Istiati Dyah Annastriana Sitorukmi, author
Penerapan Strategi Word of Mouth dan Co-Marketing Pengelola Gedung Pewayangan Kautaman Jakarta dalam Upaya Memperkuat Brand Image = Implementation of Word of Mouth and Co-Marketing Strategy for Management of Gedung Pewayangan Kautaman Jakarta in an Effort to Strengthen Brand Image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Richwan Muhamad Ericska, author
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Savira Rahma Frida, author
Implikasi word of mouth (WOM) dan electronic word of mouth (eWOM) terhadap brand image = The implications of word of mouth (WOM) and electronic word of mouth (eWOM) on brand image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Erik, author
Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis Membership
Neng Sindi Dewi Rosmiati, author
Analisis pengaruh destination image terhadap word of mouth wisatawan nusantara di Kota Batu, Jawa Timur = Analysis of the effectiveness of destination image on domestic tourist word of mouth in Kota Batu, Jawa Timur
2019
 UI - Skripsi Membership
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