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Rafiidha Selyna Legowo, author

Krisis Komunikasi dari Perspektif Konsumen: Krisis Jenama Produk Perawatan Wajah Carasun Di Media Sosial = Communication Crisis from Consumer Perspective: Skincare Products Carasun Brand Crisis on Social Media

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis (Membership)

Clarissa Avelia Widarma, author

Strategi Komunikasi Brand Message dalam Meningkatkan Purchase Intention pada Green Product (Studi Kasus pada Merek Kecantikan innisfree) = Brand Message Communication Strategy to Increase Purchase Intention on Green Products (Case Study on innisfree Beauty Brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Fetriyanti, author

Pengaruh peer communication di facebook dan twitter terhadap keinginan konsumen untuk menonton film Indonesia di bioskop = The effect of peer communication in facebook and twitter to consumer's intention to watch Indonesian movie in cinema

2014

UI - Skripsi (Membership)

Frista Caesar Rifa, author

Analisis Perilaku Konsumen Pengguna Laptop Gaming di Kalangan Mahasiswa Menggunakan Pemetaan Persepsi (Perceptual Mapping) = Gaming Laptop Consumer Behavior Analysis Among University Students Using Perceptual Mapping

2017

UI - Skripsi (Membership)

Muhammad Ishmael Raffly Geneva Widhiarto, author

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral Intentions pada Pelanggan Jazz Goes to Campus: Generasi Y vs Generasi Z = Analysis of the Effect of Social Media Communications, Brand Equity, and Satisfaction on Behavioral Intentions among Jazz Goes to Campus Customers: Generation Y vs Generation Z

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

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